Understanding and Finding Long-tail Keywords
23 May 2024

Long-tail keywords contribute to digital presence by driving highly targeted traffic and maximizing conversion rates. They are a part of SEO strategies that allow business owners to optimize their websites for search engines. By finding the right long-tail keywords and making them a part of your web content, you can expand your website’s reach, enhance engagement, and ultimately get the desired results. But first, let’s understand what they are.

What are Long-Tail Keywords?

Long-tail keywords are longer and more specific search terms or phrases than a standard search term with a highly specific search intent. They are typically three or more words longer and more unique than short-tail keywords with lower search volumes yet lower keyword difficulties. As these keywords are more specific and targeted, they are responsible for more organic traffic and higher conversion rates.

Long-tail keywords are a reflection of how users make queries. These keywords become more and more important during the user journey as it evolves. When users begin their search with generic words, the search engines guide them to solve their problems. This is how their searches become more relevant and detailed, helping brands attract a more relevant audience as compared to the competitors. This is why business owners prefer long-tail keywords.

long tail keyword

How do you find long-tail keywords?

Once you have a clear understanding of long-tail keywords and why they are important, it is time to know how to find them. Before exploring multiple methods of finding long-tail keywords, find a base term that describes your business website the best. Following are some of the common and most effective ways to find long-tail keywords for your business in Christchurch:

1- Use Google suggestions and Google’s related searches

Whenever you start typing a query with a primary keyword in Google, it shows a dropdown suggestion bar (Google Instant). These suggestions are based on the most popular searches related to the primary keyword you put in the search bar. These suggestions have more specific and longer phrases, representing long-tail keywords. You can collect all these keywords related to your business.

When you make a search query, the bottom of the SERP shows a section named “Related searches”. This section provides further insights into alternative and particular search queries that users show interest in, you must not ignore them. Once you have identified long-tail keywords through suggestions and related searches, incorporate them into your web content to drive highly-targeted web traffic.

2- Utilize different keyword research tools

Ahrefs Semrush, Ubersuggest, and Moz are some of the most effective keyword research tools with a large market share that you can rely on. They have strong keyword research features to help you discover less competitive and more specific long-tail keywords that you can align with your content strategy. Utilizing these tools collectively is a smart strategy because they have distinct features as follows:

keyword research tools

3- Analyze your search query report

Utilizing platforms like Google Analytics or Google Ads (in the case of PPC) is another way to find long-tail keywords. These tools help you analyze your search query report by providing insights into specific phrases users enter the search engines. By examining this report, you can identify longer and more specific keyword alternatives with low competition and high conversion opportunities.

You can start this process by accessing the search query report in these tools and looking for phrases with three or more words. Focus on keyword variations, modifiers, and synonyms that users include in their search queries. After identifying relevant long-tail keywords, incorporate them appropriately in your website content and ad copy to optimize them and enhance web traffic.


Understanding and finding long-tail keywords is essential to maximize your SEO and content marketing efforts. By targeting specific search phrases and providing valuable content based on search intent, you can attract relevant and high-quality website traffic. This improves user engagement, provides satisfaction, and increases conversions. In short, finding the right long-tail keywords and utilizing them strategically can help you outperform your competitors.

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