rank tracking
07 June 2024

Developing a website, incorporating content, and making it live is not sufficient for your business. You must focus on ranking at least on the first page of Google’s SERP to achieve your business goals. It helps you reach a larger audience, generate more traffic, increase leads, and ultimately bring more conversions.

This is possible only when you track your website ranking and position on Google’s SERP. This article is about 6 tools you must know about that help you track your website’s ranking status and help you reach the top of the ranking.

The tools

Before we jump to understanding the tools, it is important to note that high-quality content is a prerequisite for ranking. If your website content lacks valuable information, you may be disappointed by your search engine ranking.

1- Google search console

Created by Google, it is a rank-checking tool that tracks your website’s presence on Google’s SERP. It is a free tool that displays the number of clicks, impressions, and click-through rates. All you have to do is to connect your website to this tool through your domain hosting. Once connected, open the tool, click the performance tab, and then you will have all the keywords your website ranks for.

2- Ahrefs

Ahrefs is a site explorer that shows organic traffic and backlink profiles of any website in depth. In addition to showing local ranking, it provides you with keyword ranking for both mobile and desktop searches. Its webmaster tool helps you scan and fix SEO issues, identify backlinks, and see keywords that bring traffic. It also shows whether your ranking is based on snippets, site links, or “people also ask” sections.

3- Uber Suggest

Being a versatile tool, Uber Suggest provides you with detailed analytics for your keyword rankings, technical SEO information, and competitive analysis. It has a keyword analyzer feature that provides a keyword ranking report. This report shows which terms helped you rank your website, including your position, search volume, number of visits, and keyword difficulty. You can also explore content ideas and build keyword lists using its keyword planner feature.

seo tools

4- Semrush

Semrush provides a domain overview and a quick analysis of competitors’ strengths and weaknesses. Using this tool, you can get a complete analysis of your domain and its online visibility, growth trends over time, and markets where the domain leads. You can also compare domains for a specific region and even globally, and get the growth reports that you can easily export to CSV or XLS.

5- Sitechecker

Sitechecker is a comprehensive bundle of SEO tools that offers you complete site audits, backlinks tracking, site performance monitoring, and position tracking. It shows charts and graphs representing the performance of single keywords and keyword phrases across multiple search engines. It also allows you to adjust tracking according to language and location.

6- Moz

Moz is another comprehensive SEO tool that helps you in keyword planning and site audits. It is a link explorer that measures the backlinks of your website, the most valuable web pages, linking domains, and anchor text. It also shows if your ranking has dropped over the last 30 days. Just like Ahrefs, Moz has a unique ability to provide real-time and exact changes in the results throughout the day.


In short, utilizing SEO tools is important to see how well your website is performing in search engines, what areas of improvement are and modify your SEO strategies. You can gain valuable insights into your SEO performance as compared to your competitors, optimize your content, and track your progress over time. it is not

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